Professional info

 

Advertising and communications professional with more than 12 years of experience in graphic design, marketing, operations, and in planning and executing high-profile and multi-dollars campaigns using traditional and web-based media.  Specialties include conceptualizing and developing big and complex ideas into readily understood concepts and visually driven communications. Fluent in English, French, Arabic, and good working knowledge of Spanish.

Languages

 

ENGLISH

FRENCH

ARABIC

SPANISH

 

 

2010 - present

Work experience

 

The World Bank. Creative Developer and Marketing Specialist

January 2016 - Present

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• Conducted audience analyses, collected surveys, gathered research, presented long term and short term values for the organization and members, identified inputs, outputs and outcomes. 

• Created charter, pitch, identified venues, planned content and meeting calendars. 

• Championed the implementation of a multi-data infographic creation process which included to ensure content is aligned with the World Bank’s timely global objectives.

• Created corporate styleguides and postcard templates to publish spring and annual meetings’ findings.

• Gathered data and produced key messages and content in support with the communication strategy including infographic, multimedia assets, and blogs.

• Planned and executed online marketing and advertising campaigns on Facebook, Twitter, Instagram and Flipboard in support of a broader engagement’s objectives.

• Tracked, monitored and gathered metrics to report engagement and provided dashboard with peak points, specific dates for regional team to submit the campaign published at these given dates.

• Liaised with organizing committee and led regional team to determine equipment need, title and blurb for our booth: Provided list of title for booth and coordinated selection process with team and organizing committee.

• Liaised with stakeholders to manage procurement budget required for the event.

• Prepared all the design materials for campaign and booth: Designed Infographic poster, backdrop, flyers and engaging postcards: from concept to completion including budgeting, printing, delivery, billing, follow-up and booth set up.

• Divided roles and responsibilities/tasks among regional team during the four days of the forum including booth set-up, two event days and booth dismantling.

• Produced high engagement results on all postcards: organic and paid (i.e. % of engagement/reach for biodiversity campaign = 15x more than the average post). 

• Planned and executed multilingual ad campaigns to increase traffic, engagement and followers (Page likes) to Social Media channels in support of broader marketing plans and ensured that online content is optimized for search engines.

Identified new tools, tracked and summarized research findings, publications and media uptake.

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The Inter-American Development Bank (IDB) - Washington DC

August 2017 - October 2018

Creative Director / Sr. Operations - Communication.

 

• Lead the effort for creating and maintaining the Country Department Caribbean Group (CCB) voice and for overseeing the Caribbean countries regional communications. Ensure every communication product is on-brand, consistent in style and quality, timely and optimized for search on a variety of channels, and targets diverse audiences.

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> Led the branding for the Caribbean’s Annual Governors meetings (pre- AGM);

> Hire agencies, negotiate contract terms, create SOW;

> Conceptualize/manage storyboard, verify accuracy of content with subject- matter experts, and manage timeline and deliverables;

> Manage web coordinator, web developer, graphic designers, and trained producers to use newsletters, to extract subscribers, and to edit templates; 

> Trained economists, communication and operations specialists how to write creatively to increase number of blog viewers and newsletter subscribers and decrease bouncing rate. 

 

• Lead the planning, design, and execution of the communication strategy for the Caribbean Region of the IDB.

> Conduct/coordinate communications, events and media activities to advance the regional agenda, the dissemination of studies, promotion of key events and initiatives, and raise awareness about issues with IDB partners, media, academia, civil society, and the general public in Latin America and the Caribbean.

 

• Build and oversee the region’s comprehensive content strategy by collaborating with various stakeholders to establish the division as a thought leader in the Caribbean, constantly measuring and improving the breadth, depth and timeliness of content in order to increase engagement.

> Manage the writing, editing, translation, and dissemination of blog posts (French/Spanish) on Caribbean Dev Trends; the IDB blog website for the Caribbean;

> Direct, create, and coordinate the creation of podcasts, TV/radio interviews, short documentaries, and feature stories on projects in the Caribbean;

> Manage and coordinate the production of a monthly online newsletter;

> Develop the region's SharePoint portal and other webpages.

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• Create marketing strategy and dissemination plan, tracking progress and performance through clear pre-set metrics.

> Monitor web and social outreach goals with industry-standard tools such as Google Analytics, Hootsuite analytics and insights, Twitter analytics, Mailchimp etc.

 

• Identify and conceptualize new opportunities to bring visibility to the IDB at the Caribbean’s Annual Governors meeting (pre-AGM). 

> Directed a #JumpCaribbean campaign and pre-AGM’s introductory video to bring voice and visibility to the Caribbean countries and to imagine the Caribbean countries in 2040;

> Liaised with country and government representatives to collect and curate content; Initiated, designed, and managed an 80 pages annual printed and online magazine  “The Next Wave”. > This included drafting proposal, planning budget, and soliciting content; Led the branding, signage, agenda, set-up, backdrops, app and all other material for the Caribbean’s Annual Governors meetings (pre- AGM);

> Co-planned the pre-AGM meetings, advising on event planning activities, partnerships, press logistics etc.

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• Cultivate new collaboration and storytelling tactics among Caribbean country representatives to grow content extraction, creation, and distribution.

> Managed, drafted, and edited content including blogs, press releases, videos, animated scripts, key messages, talking points, speeches, op-eds and other materials and social media outputs that illustrate campaigns, the scope, importance, results and impacts of the department’s activities.

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The Foggy Bottom Association, Washington DC . 

Independent Creative and Campaign Management Consultant

Sep 2013 - June 2018

 

A civic association aiming to preserve the neighborhood of Foggy Bottom.

 

• Corporate Identity and Branding

• Creative Direction

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The Linda Low Team, Washington DC. 

Independent Graphic Design Consultant      

Jul 2013 - Dec 2014

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A Long & Foster Realtors Company

 

• Advertising & Graphic Design: mailers, magazine ads.

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SpiderDots – Washington DC. Creative Director  

Jul 2011 - Feb 2016

 

A specialized management consulting and technology services company

 

• Graphic Design: Corporate identity, Brochures and Publications.

• Advertising

• Web & Social Media

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Lylus. Founder and Creative Director

Sep 2010 - Feb 2015

 

A designer’s pop art brand jewelries, bags and accessories where each piece embodies tiny messages of self-expression to strong criticism and encourages the use of green elements. 

 

• Initiate, design, develop, and bring to market multiple line of products 

(Necklaces, Rings, Bracelets, Bags and Hats) in Lebanon, Egypt, and Saudi Arabia.

• Manage all aspects of operations including directing store sales, day-to-day

operations, managing vendors’ relations, heavy customer service interaction 

and coordinating & motivating sales teams.

•  Support regional market needs including merchandising, media, promotions, 

and vendor relations.

•  Work closely with local and international suppliers, distributors and vendors 

in the formulation and development of marketing and strategic plans, product pricing and public relations.

•  Increase company’s key brand sales by 11% vs. previous year.

 

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The American Task Force of Lebanon, Project Cedar.

Washington DC. Independent Consultant

Mar 2014 – July 2014

 

A nonprofit organization dedicated to promoting national unity, independence, and sovereignty of a free and democratic Lebanon that is in the best interest of the United States.

 

• Graphic Design – Logo and Branding

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Drive Dentsu. Content Manager.

Jul 2012 - Jul 2014

 

A multinational Advertising Agency.

Web, Graphic  and Information design, Content Management, Social media, Traffic Advertising.

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Paravision. Project & Account Manager

Feb 2008 – Sep 2010

 

A full service creative web agency and multimedia firm in new media graphic and communication.

 

• Assisted clients in analyzing their needs and provided creative direction to best achieve the objectives of their corporate identity while meeting their unique marketing and business needs

• Increased the quality and creative level of work produced to create and advance brand strategy

• Developed full interactive solutions and designed corporate identities, postcards, brochures, billboard magazine and business advertisements, and exhibition displays

• Designed the Paravision brochure and the Dubai Burj al Arab’s ad wall

• Won the Sabis school network Pitch

• Account manager for Sabis and Ghayath Group

 

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J. Agrotec Africa. Creative and Art Director

Apr 2006 – Jan 2008

 

Import and sales of agro chemicals, livestocks and feed additives.

 

• Designed and supervised all the publications, campaigns, packaging, displays and corporate identities

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Widriss group. Graphic Designer

Aug 2005 – Mar 2006

 

Manufaturing, packing, trading and retailing of a wide range of food products.  

 

• Responsible for the company’s products packaging and publications.

• Designed retail bags, exhibition displays, posters, shelf-talkers, brochures, catalogues, billboards, logos with stationeries and websites.

• Completion of all the work from design to file ready to print with retouching.

 

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CSS Grey Worldwide. Internship

Aug 2004 - Sep 2014

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Other Skills

 

 

COMMUNICATION STRATEGY ACCOUNT MANAGEMENT

MERCHANDIZING

NEGOCIATION

PRODUCT INTRO

BRANDIND

PRODUCT PRICING

MARKETING & SALES

SOCIAL MEDIA

SYSTEMS (CMS) DRUPAL, WORDPRESS

HTML

SHAREPOINT 

MARKETING

CREATIVE DEVELOPMENT

BRIEF AND SCRIPT WRITING STORYBOARD WRITING

REPORTS GENERATION

PROCESS DEVELOPMENT INFOGRAPHICS

DATA VISUALIZATION

DATA ANALYSIS

USER MANUALS &

ACCOUNT MANAGEMENT ENTREPRENEURSHIP

INNOVATION & OPPORTUNITIES

BOARD GAME DEVELOPMENT

PRODUCT INTRODUCTION

PRODUCT PRICING / MERCHANDIZING NEGOCIATION 

CHANGE AND INNOVATION BRANDING, MARKETING & SALES MARKETING AUTOMATION PLATFORMS BRANDING, MARKETING & SALES MARKETING AUTOMATION PLATFORMS

Education

 

Ecole Supérieure des Affaires (ESA). MBA

Sep 2010 - Jun 2011

       

MBA from ESA, Beirut and Diploma of Higher Education in Management (DESM) from ESCP, Paris. (A top ranking international business school in association with Paris School of Commerce and French & Lebanese governments and in cooperation between the Paris Chamber of Commerce and Bank of Lebanon).

Final Thesis: Entrepreneurship and Innovation: The challenges a board game inventor faces in Lebanon.

 

American University of Beirut (AUB). BA

Sep 2001 - Jun 2005

 

Graphic Design, Faculty of Engineering & Architecture. 

Final project: Creation of a board game.

 

 

2010 - present