I hold a Bachelor Degree in Graphic Design and an MBA. I held multiple roles as creative director for leading global graphic design and advertising companies crafting, developing and conceptualizing big ideas and experiences into graphics for ads in print, digital, social media, blogs, strategies and pitches for multi million dollars campaigns and ads. I have designed striking presentations some involving information design for big companies including advertising agencies.
2010 - present
The World Bank. Marketing and Design Specialist Consultant
Jan 2015 - Present
Independant Creative Director Consultant
Jul 2014 - Present
Spiderdots, Linda Low Team (LLT), Foggy Bottom Association (FBA), American Task Force for Lebanon, Lylus.
Drive Dentsu. Content Manager.
Jul 2012 - Jul 2014
A multinational Advertising Agency.
Web, Graphic and Information design, Content Management, Social media, Traffic Advertising.
Lylus. Founder and Creative Director
Sep 2010 - Present
A designer’s pop art brand jewelries, bags and accessories where each piece embodies tiny messages of self-expression to strong criticism and encourages the use of green elements.
Initiate, design, develop, and bring to market multiple line of products (Necklaces, Rings, Bracelets, Bags and Hats) in Lebanon, Egypt, and Saudi Arabia
Manage all aspects of operations including directing store sales, day-to-day operations, managing vendors’ relations, heavy customer service interaction and coordinating & motivating sales teams
Increase company’s key brand sales by 11% vs. previous year
Work closely with local & international suppliers, distributors and vendors in the formulation and development of marketing plans, strategic plans, product pricing and public relations
Support regional market needs including merchandising, media, promotions, and vendor relations
Paravision. Project & Account Manager
Feb 2008 – Sep 2010
A full service creative web agency and multimedia firm in new media graphic and communication.
Assisted clients in analyzing their needs and provided creative direction to best achieve the objectives of their corporate identity while meeting their unique marketing and business needs
Increased the quality and creative level of work produced to create and advance brand strategy
Developed full interactive solutions and designed corporate identities, postcards, brochures, billboard magazine and business advertisements, and exhibition displays
Designed the Paravision brochure and the Dubai Burj al Arab’s ad wall
Won the Sabis school network Pitch
Account manager for Sabis and Ghayath Group
J. Agrotec Africa. Creative and Art Director
Apr 2006 – Jan 2008
Import and sales of agro chemicals, livestocks and feed additives.
Designed and supervised all the publications, campaigns, packaging, displays and corporate identities
Widriss group. Graphic Designer
Aug 2005 – Mar 2006
Manufaturing, packing, trading and retailing of a wide range of food products.
Responsible for the company’s products packaging and publications.
Designed retail bags, exhibition displays, posters, shelf-talkers, brochures, catalogues, billboards, logos with stationeries and websites.
Completion of all the work from design to file ready to print with retouching.
CSS Grey Worldwide. Internship
Aug 2004 - Sep 2014
SOFT IMAGE 3D
FINAL CUT PRO
Graphic Design Skills
MARKETING & SALES
“Go Green!” 2003: First prize for best design and concept of an environmental and social awareness campaign among all the universities in Lebanon, which included a poster, pamphlet, placemat and a billboard.
Contest for the International Year of Fresh Water in partnership with UNDP and the Lebanese Ministry of Environment.
2010 - present
Ecole Supérieure des Affaires (ESA). MBA
Sep 2010 - Jun 2011
MBA from ESA, Beirut and Diploma of Higher Education in Management (DESM) from ESCP, Paris. (A top ranking international business school in association with Paris School of Commerce and French & Lebanese governments and in cooperation between the Paris Chamber of Commerce and Bank of Lebanon).
Final Thesis: Entrepreneurship and Innovation: The challenges a board game inventor faces in Lebanon.
American University of Beirut (AUB). BA
Sep 2001 - Jun 2005
Graphic Design, Faculty of Engineering & Architecture.
Final project: Creation of a board game.